GRUB is a fictional burger brand developed as a full identity project, centered around a bold and urban visual style. The project includes logo design, typography, color palette, and supporting brand assets, all created to reflect a fast-casual dining experience with strong personality. I explored playful design elements and stylised typography to give the brand a distinctive voice, while ensuring consistency across applications such as packaging, promotional materials, and digital presence. The outcome is a cohesive identity that feels both contemporary and memorable.